The Future of Simplify Media
So back around March of last year (2010), Simplify Media announced that it would be pulling it’s desktop and iPhone apps from the market and the company would be moving in a new direction (not yet disclosed at the time of the announcement). I recently came across the news that Simplify Media was purchased by none other than Google! Sounds like a dream come true right? Well, not for me! Although Google is a huge proponent for free/open source goodies, they have one huge strike against them in my book…….They don’t play well with Apple anymore! As excited as I am to hear Simplify Media gain the financial and marketing power of the great and powerful Google Machine, I also fear that the initial cross-platform direction Simplify Media had will go the wayside as far as mobile implementation goes. Since Google’s Android is now a direct competitor with Apple’s iOS, we may see cross platform at the desktop tier, but only the release of an official Android at in the mobile market. I guess we will see exactly how NICE Google can play in honor of keeping things open! Regardless, I can’t wait to see what Google does with a product that was already great!
-Phenix
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